Tag: Lead Generation
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The Fortune Is in the Follow-Up, Not the Event
I see a lot of people treat event / webinar registration like the finish line. Someone signs up for the webinar. Downloads the report. Grabs the free training. Clicks the button. And the business owner celebrates like they just won the Kentucky Derby. But that excitement falls apart rather quickly. Registration is not the end……
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Your Evergreen Funnel Is Not A Crockpot
The “Set It and Forget It” Myth: Keeping Traffic Flowing to Your Automated Webinar Somewhere along the way, business owners got sold a very expensive fairy tale. It goes like this: Build the funnel. Record the webinar. Hook up the emails. Turn on the magic Internet faucet. Retire to a beach where leads arrive daily…