Tag: Lead Generation

  • Your Evergreen Funnel Is Not A Crockpot

    The “Set It and Forget It” Myth: Keeping Traffic Flowing to Your Automated Webinar Somewhere along the way, business owners got sold a very expensive fairy tale. It goes like this: Build the funnel. Record the webinar. Hook up the emails. Turn on the magic Internet faucet. Retire to a beach where leads arrive daily…

  • Weekly Update – August 14, 2024

    Article of the Week How to Get Your Ideal Customers To Buy, Try, Sign Up or Click! (Understanding the Psychology of A Great Call To Action) The “call to action offer.” What is it, why does it matter, and how can you use it to get customers and potential customers to do what you want…