Tag: evergreen campaigns

  • Ways to Inject Urgency Into an Evergreen Offer Without Lying [Podcast 305]

    Just because your offer is always available doesn’t mean you can’t make it urgent for them to buy now. Marketers have a weird relationship with urgency. They know it works. They know people procrastinate. They know a good deadline can turn “I’ll think about it” into “Where do I put my credit card?” But then…

  • Evergreen Emails Should Feel Timely, Not Trapped in 2019

    The right evergreen email system does not just send messages automatically. It creates trust, increases urgency, and makes every reader feel like the timing is REAL! A large majority of people think evergreen email automation means writing a sequence once, plugging it into a funnel, and letting it run forever. That is how you end…