Tag: customer loyalty

  • Why Discounting Destroys Your Customer Base

    (The Truth About Sales Versus Value) If you build your business around discounts, you’re training people to wait for your next sale. I’ve seen this for thirty years: the store that runs a sale every weekend, the furniture showroom with faded “SALE” tags that have been on the sofas so long they look like part…

  • The Ultimate Guide to Keeping New Buyers Happy and Engaged

    So, you’ve made a sale! Congrats! But now comes the critical part: how do you keep those new buyers satisfied and eager to return for more? Here’s the deal: it’s not easy to earn trust, especially from someone who’s never interacted with you before. They’ve taken a leap of faith, trusting that you’ll not only…

  • Climb This “Ladder” To Guaranteed Success

    (Don’t leave this to chance!) What is a value ladder? A value ladder serves as a crucial roadmap for your business, guiding your prospect’s journey from initial contact to loyal, repeat customer. By implementing a value ladder, you not only define your offerings more clearly but also ensure that customers have a structured path to…