Tag: calltoaction

  • Polishing Your Salescopy for Max Sales – SCCMH [Podcast 19]

    Take sales copy from 90% to 95-100% and perfect for you and your business.  Start with the Title and Headlines – make sure you have hook to help get eyes on you.   Have a hook to build curiosity that resonates with your target audience.  Does your sales copy – discuss a problem and how to…

  • Ten Most Lethal Copywriting Mistakes – SCCMH [Podcast 9]

    Jim Edwards hits it out of the park with this top ten list focusing on mistakes in copywriting.   A brief synopsis is the following: 1 – No headline or title (or crappy one) 2 – Features only with no benefits or meaning 3 – Don’t talk about  yourself – Talk TO the customer 4…