Tag: build authority with a book

  • Why Writing a Book Changes Everything

    Most entrepreneurs think writing a book is about becoming an author. It is not. Writing a book is about becoming the person people listen to… The Expert… The Authority. Think about it. Two people walk into the same room. Both are experts. Both have experience. Both know their stuff. Only one of them has written…

  • Zero Book Sales, Big Authority: The Hidden Power of a Strategic Book

    Most people think a book succeeds or fails based on how many copies it sells at retail or Amazon. That belief quietly sabotages thousands of entrepreneurs every year. A coach publishes a book and watches the Amazon dashboard like it is a heart monitor. Five sales. Ten sales. Maybe twenty if their mom buys a…