Tag: authority marketing

  • Why You Should Always Charge for Your Best Training

    There is a strange disease floating around the online business world. It sounds something like this: I need to give away my best stuff for free so people will trust me enough to buy later. That kind of worked 20 years ago… Sounds noble, even generous, but completely backwards. Because here is what actually happens…

  • Zero Book Sales, Big Authority: The Hidden Power of a Strategic Book

    Most people think a book succeeds or fails based on how many copies it sells at retail or Amazon. That belief quietly sabotages thousands of entrepreneurs every year. A coach publishes a book and watches the Amazon dashboard like it is a heart monitor. Five sales. Ten sales. Maybe twenty if their mom buys a…