Tag: authority building

  • Book vs Coaching Funnel – Which One Actually Works?

    Let’s clear something up right out of the gate: not all funnels are created equal. Some funnels are like a friendly golden retriever – you toss out a book for a couple bucks, and they bring you back a loyal customer who wants to play fetch (a.k.a. buy your other stuff). Other funnels? They’re more like…

  • What Makes A Great Professional Bio?

    (For Social Media, Your Website, Or Even a Speech) Go to Google, social media, and even AI and ask how to create an amazing bio and you’ll get a wide range of tactics and advice. Most of it rehashed… much of it sounding like the same AI bot wrote all of it and everyone went…