Category: Uncategorized

  • Evergreen vs Live Launch: What Works Best?

    When it comes to launching a product, should you go for a live launch or an evergreen launch? I’ve been down this road, and let me tell you, your choice matters.  A live launch is like throwing a big party. You set a date, get your guests excited, and for a solid period – let’s…

  • Email Teasers That Get People Begging To Buy

    I remember sitting at my computer in my little white house frustrated. I’d spent hours crafting an email I thought would change everything (and make me RICH!). It was packed with details about a new product I was launching. I crafted the perfect subject line, poured my heart into explaining everything, and then hit send,…

  • The Ultimate Launch Funnel Blueprint

    (Which pages you need when to cash in big on your first, or next, launch) I’ve been there. You’ve spent countless hours crafting a new product, pouring your heart and soul into its creation. It’s time to launch. But where do you even begin? Let me share something vital: launching a product isn’t just about…

  • FIVE Ways To Build Trust On Your Website You Probably Didn’t Think Of

    Building trust online isn’t just about having a secure server. It’s about something deeper – addressing those subconscious concerns that hold people back from clicking the “buy” button. Sure, we all know the usual suspects that everyone recommends to boost website trust. Let’s list them out so we can move into what really matters. Secure…

  • Turning Mission Statements Into Movements

    A mission statement can feel like a dusty plaque hanging in the corner of a conference room, gathering cobwebs while everyone rushes around chasing deadlines. But what if I told you that the right mission statement could spark a movement? Let’s dive into how transforming that bland statement into a battle cry can galvanize your…

  • My Website Sucked and It Cost Me… BIG Time! (And how I fixed it!)

    In the late 1990s I was juggling two ventures: a struggling website development business (agency) and a fledgling career as a real estate trainer. Despite the chaos, one shining opportunity emerged – thanks to Agnes McGee (a mentor of mine who has since gone to Heaven). Agnes opened a door for me to speak at…

  • Why Every Expert Needs An Authority Site (Even If They Already Have A Funnel)

    Imagine you’re at a conference, eager to share your hard-earned knowledge with a room full of attentive faces. You’ve nailed your presentation, your energy is electric, and your message is on point. But then, after the applause fades, someone asks, “Where can I learn more about you?” Silence hangs in the air. You mention a…

  • These Old School Promotions Still Make Money!(If You Apply Them)

    Before my breakthrough in 2001, my business felt like the little pig’s house made of straw… a high wind and it was all over! I had several books and was managing to make ends meet, but it all seemed random and unpredictable. There was no solid system in place, and that lack of direction was…

  • Top 3 Ways To Promote Your New Book

    Congratulations! You’ve poured your heart and soul into your book, and now you’re clutching that shiny new book in your hands. But here’s the million-dollar question: how do you actually sell it? Let’s dig into the three strategies that will supercharge your book marketing efforts and get the sales rolling in. First things first: you…