Category: Uncategorized

  • How to Turn One Reader Into a $1,000+ Client Without Being Salesy

    Somewhere out there right now, a smart entrepreneurial author is refreshing their Amazon dashboard hoping to see another book sale. Refresh. Nothing. Refresh again. Still nothing. And the frustrating part is not the lack of royalties. It is the quiet fear underneath it. What if all this effort I put into writing a book just…

  • Book Sales Alone Are the Worst Way to Profit From a Book

    Let me ask you a slightly dangerous question. If your book became a bestseller tomorrow, would it actually change your business… or just your ego? Because those are not the same thing. Here’s a better question – What is the purpose of a book in your business? If your answer is to sell copies, we…

  • From Zero to 1,000 Leads: The Truth About Scaling Your List

    Last week we talked about funnels that nurture instead of nag. Funnels that feel like a helpful guide instead of a pushy salesperson doing a home invasion of your inbox. Now here is the part most people skip. They build the funnel… and then stare at it like a microwave waiting for popcorn. Nothing happens…

  • Jim Edwards Teaches Lead Magnets – Building with Quality [Podcast 287]

    Jim Edwards and Stew Smith discuss how to create useful free content to help you build leads, relationships, and sales, personally created for your ideal customer – AKA the Avatar. What is the difference between a lead magnet and a trip wire? Learn about both and when to use them best. Check out the Facebook…

  • Create Lead Magnets People Actually Want (In Under 30 Minutes)

    You already know you need a lead magnet. You have probably already made one. (or two… or three!) You might even have a handful of them sitting in a dusty Google Drive folder like digital tumbleweeds rolling past… blowing your hopes and dreams before them like little cotton balls of despair. And yet your opt…

  • Your Email List Is Growing… So Where Is The Money?

    There was a time when having a big list meant you were important. More subscribers meant more reach. More reach meant more power. More power meant more business. More business meant more money. That time is over. Not because email stopped working. But because attention changed. Today’s inboxes are crowded. Algorithms decide what gets seen.…

  • The Secret to Repeating What Works (and Ditching What Doesn’t)

    Last week we talked about the scary moment almost every entrepreneur hits. The one where your 2026 marketing plan looks amazing on paper… But in real life? It’s wobbling down the tracks like a runaway freight train with a loose wheel and a driver who’s halfway through his fifth bourbon and coke. That isn’t a…

  • If Your Marketing Plan Had Gone Off the Rails, Start Here

    It’s the third week of January and it’s time to have a little heart-to-heart. Because right about the third week of January is when most people quit: Quit working out. Quit watching what they eat. Quit their New Year’s resolutions. … and pretty much go back to what they were doing ±3 weeks ago This…

  • The Content Creation Lesson I Learned the Hard Way

    You know that feeling when you’re staring at a whiteboard, crammed full of ideas, and your team is on Zoom, ready to tear each other’s hair out? Yeah, that was me a while back. I was stubbornly trapped in the notion that the more complicated our content plan, the more valuable it was. And my…