Category: Uncategorized

  • Why Your Funnel Follow-Up Fails (And How to Fix It)

    If you’re not nurturing your leads the right way, you’re missing out on serious sales conversions. You might think, “I’ll just set it and forget it.” But trust me, that’s a recipe for disaster. If you want to see your follow-up funnel actually work, you need to know why it flops and how to juice…

  • 3 Psychological Triggers That Make Order Bumps Convert

    Let’s be real: an order bump is the sneakiest, friendliest little sales ninja in your funnel. It’s that tiny checkbox sitting quietly next to the credit card form whispering, “Hey, wouldn’t you like fries with that?” Done correctly, an order bump can take your funnel from “meh” to “holy crap, did we just double our…

  • Book vs Coaching Funnel – Which One Actually Works?

    Let’s clear something up right out of the gate: not all funnels are created equal. Some funnels are like a friendly golden retriever – you toss out a book for a couple bucks, and they bring you back a loyal customer who wants to play fetch (a.k.a. buy your other stuff). Other funnels? They’re more like…

  • The Power of a Seasonal Promo (Even If You Have To Make One Up)

    Here’s the truth: people don’t buy because of logic. They buy because of emotion and timing. Give them a reason – be it a season, a milestone, or a special occasion and suddenly their excuses vanish. That’s why seasonal promos are pure rocket fuel for sales. But let me be clear: I’m not talking about discounts.…

  • The Magic 5-Email (Message) Sequence That Turns Promos Into Profits

    When it comes to selling online, most people either wing it, or they burn themselves out trying to reinvent the wheel every time. The truth is, launches don’t need to be complicated. In fact, Stew and I recently broke down on the podcast exactly how to turn a simple product promo into a revenue-producing launch…

  • Why Discounting Destroys Your Customer Base

    (The Truth About Sales Versus Value) If you build your business around discounts, you’re training people to wait for your next sale. I’ve seen this for thirty years: the store that runs a sale every weekend, the furniture showroom with faded “SALE” tags that have been on the sofas so long they look like part…

  • Why Most Sales Fail

    (The 3 Elements Missing From Your Promotions) Most sales fail for the same three reasons… all of which you can avoid. I learned that the hard way. Don’t be like me… watching sales die or watching chances slip by. Reason #1: Weak Offers I once sold a book all by itself, and it hardly moved.…

  • The Ultimate Guide to Cart Abandonment Emails: Reel Your Customers Back In

    Have you ever filled your shopping cart with goodies, only to get sidetracked before you hit that glorious checkout button? Yep, it happens to the best of us. One minute, you’re ready to finalize your order, and the next, life throws you a curveball – a phone call, a barking dog, or a kid in…

  • The Ultimate Guide to Keeping New Buyers Happy and Engaged

    So, you’ve made a sale! Congrats! But now comes the critical part: how do you keep those new buyers satisfied and eager to return for more? Here’s the deal: it’s not easy to earn trust, especially from someone who’s never interacted with you before. They’ve taken a leap of faith, trusting that you’ll not only…

  • How to Turn Freebies into Sales with 3 Simple Emails

    When people ask for something for free, they’re excited. But that excitement doesn’t last long. I can’t tell you how many free things I’ve downloaded and never touched afterward. Now, just imagine that happening with thousands of people. Just signing them up isn’t enough… You need to sell them while they’re still eager. The moment…